The big battery formula is working well for budget smartphone manufacturers in India. Battery capađô thị excesses are certainly reassuring and are something which high-end smartphones can’t quite match, for they are designed to be slichồng và premium and consequently have very little room khổng lồ spare.

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So, what about the midrange segment? Judging by the demand in the budget price range, there ought to be consumers looking for mid-range options with hulking batteries. Moving forward with the same train of thought, Hãng Asus raises the ceiling for its Max series and tunes it for a higher price, in line with the offline market dynamics.


The result is a slimmer, sexier Zenfone 3 Max (ZC553KL), that also promises to lớn wipe out all your battery woes. But does it deliver? Let’s find out.

Hãng Asus Zenfone 3 Max ZC553KL Specs & Features

ModelAsus Zenfone Max ZC553KL (5.5-Inch)
Display5.5-inch, Full HD, IPS LCD display
Processor1.4GHz octa-core Snaprồng 430, Adreno 505 GPU
Internal Storage32GB (23GB Available), Expandable up lớn 128GB
SoftwareAndroid 6.0 Marshmallow based ZenUI
Primary Camera16MP sensor, dual-tone LED Flash, laze AF, PDAF, contrast AF, 3-axis EIS
Secondary Camera8MP
Others4G VoLTE, Fingerprint reader, Hybrid Dual SIM
SensorsGyroscope (supports VR), Magnetometer, Linear acceleration, rotation vector, orientation, Gravity, pedometer, ambient light, proximity
Price17,999 INR

Design and Display

The Zenfone 3 Max (ZC553KL) design takes after the recently launched Zenfone 3 laser. Save sầu for the difference in the shape of the rear-mounted fingerprint reader, both phones are nearly identical in appearance.

There is 2.5D Gorilla glass on the front, a metal bachồng plate that folds lớn size side edges, và plastic strips on top and bottom extending to lớn size the curved top & bottom edges. Asus has got the ergonomics right, and the new Max feels very comfortable lớn handle in spite of its large display size. It looks cool too.


Since I am accustomed lớn bachồng key being on the right, I kept inadvertently taping on the Recent Apps button in the dark. It would have sầu helped if the capacitive navigation buttons were backlit.

There is a 5.5-inch Full HD panel that’s crisp and can get bright enough khổng lồ be suitably legible under direct sun, even though the touch glass is a bit reflective.

Another positive is that Hãng Asus has provided with an oleophobic coating on the touch glass, so you won’t be wiping it off very often. That is, if for some reason you decide to live sầu on the edge without a display protector installed on it.


The display isn’t adhering to lớn sRGB gamut but it doesn’t have sầu ghastly xanh tones dominating the hue either. you can toggle xanh light filter on from the quick-settings panel if you prefer something that’s light on your eyes. We are quite satisfied with the colors and contrast on the Zenfone 3 Max (ZC553KL) display panel.

A major peeve sầu point is the erratic Aulớn brightness. When it’s turned on, the Zenfone 3 Max (ZC553KL) relentlessly keeps shuffling between brightness levels which is irritating. Needless to lớn say, we ended up turning it off for good.

Performance và Software

The new Hãng Asus Zenfone 3 Max (ZC553KL) is powered by SnapLong 430 octa-core processor, a decidedly entry-level chip unmatched to lớn the asking price. Day-to-day performance is noticeably slower than what we experienced on phones running, say, SnapLong 652 & Snaprồng 820, which are also available in the same price bracket. Apps take their sweet time loading & the phone sometimes stutters during prolonged gaming sessions.


Having said that, the chipmix is quite power efficient. Performance might not be the forte of Zenfone 3 Max (ZC553KL), but it should still suffice for people with basic và moderate needs who aren’t particularly interested in gaming. It isn’t that the Zenfone 3 Max (ZC553KL) is completely terrible at playing games either. In fact, we could play Asphalternative text 8, Leo’s fortune, OverKill và Nova 3 quite conveniently without temperature touching 40-degree celsius. Games take their time loading, but once you are past that they are very playable. It is just that there are faster gaming options available in the same budget.

As for the software, if you have sầu used an Asus phone before, you know what you are getting inkhổng lồ. The ZenUI still feels cluttered. If you give sầu it a try, you will find a rich mix of customization options which can help you tune it khổng lồ your specific needs. For instance, setting the grid form size to 5x 5 & sorting apps in order of frequently used makes our life simpler.

The quick-settings panel desperately needs a makeover, though. Those circular icons feel confusing & there is a moments’ hesitation before you locate the one you were looking for.


If you are a user who likes lớn constantly dig into the phone software & customize stuff, you will love the Zen UI that has a lot to lớn keep you engaged. If you like khổng lồ keep things simple and efficient, the Zen UI will take some getting used lớn. And you can always install a custom third buổi tiệc ngọt launcher.

Camera Performance

The Asus Zenfone 3 Max (ZC553KL) uses a 16MPhường rear camera which captures 12MP 16:9 aspect ratio images by default, & full 4:3 16MP images. There is no OIS. And you can record up lớn 1080p videos.

The performance is nowhere cthảm bại lớn Zenfone 3‘s camera, but again compared to lớn other phones selling under đôi mươi,000 INR, there isn’t much reason khổng lồ complain.

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The tri-tech focus works and the camera can lock focus in no time. But that’s only in good outdoor lighting. In low lighting, the camera consistency deteriorates.

The Auto lớn mode works reasonably well, but sometimes gets confused with white balance in tricky lighting. The camera app seems khổng lồ be over sharpening images resulting in loss of details, evident when you zoom in.

The Manual mode offers granular controls and comes in handy at times, but it feels a bit choppy.

Asus has provided a handful of modes in the camera app which you would rarely use, save for HDR. HDR mode can recover highlights & salvage quite a few shots but is hardly a cure-all. Let’s kiểm tra some camera samples.

Asus Zenfone 3 Max (ZC553KL) Camera Samples

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All in all, an average camera that keeps surprising you with great shots time and again.

Battery, gọi Quality And Others

If you are reading this Đánh Giá and have made thus far, we are sure never to worry about loosing charge ranks high on your priority danh mục. The Zenfone 3 Max (ZC553KL) comes with a relatively smaller (compared lớn other Max’s) 4100mAh battery, but yes the backup is just as advertised.

With moderate lớn heavy usage in performance mode, you can easily last for 2 days. Which is more than what you can expect from any other phone in this budget. The battery takes about 2 hours khổng lồ charge when you are using the bundled 10W charger.


For additional backup, you could always resort to lớn Normal Mode or Power nguồn Saver mode in critical times or on days you know you won’t have sầu access lớn a charging point.

Hotline chất lượng on our nhận xét unit it excellent. Alas, the handset doesn’t support 4G VoLte as of now. This is something which can be rectified via an OTA update.

The fingerprint sensor is reasonably fast and accurate. You can also double tap it khổng lồ fire camera app (once the phone is unlocked, so 3 taps in total).

The mono loudspeaker present on the bottom does the job, but yes there is a big room for improvement here. The outdoor mode further boosts khổng lồ offmix the ambient noise. The phone supports USB OTG và reverse charging (which isn’t something we need or aspire for. And its slow).


Should you buy it?

I can understvà that Hãng Asus will receive a lot of flak for using the SnapLong 430 at a price point of 17,999 INR, but that shouldn’t be the reason lớn write off the handphối. Performance isn’t stellar but it’s just fine.

All smartphones under 20,000 INR today come with grave compromises, và the Zenfone 3 Max (ZC553KL) has its own. However, the overall experience it offers is good enough to justify its existence.

If you value a long lasting battery above all else, are looking for a phone that feels premium và that gets the basics right, are not a heavy gamer or if you will be buying from offline stores, the handmix is worth considering.

Price & Availability: The Zenfone 3 Max (ZC553KL) will be available by the kết thúc of this month for 17,999 INR. A low-end model with a smaller 5.5-inch display is selling right now, but that one makes several compromises.