Serum Trắng Da Shiseido Aqualabel Bright White Ex Tại Hà Nội &Ndash; Japan Market

Aqualabel, the much-lauded drugstore skincare range from Shiseido will be making its way here in June. Exclusively available at selected Watsons stores, the Aqualabel Promise is ‘to infuse skin with sufficient amounts of moisture’.

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I like the catchy Aqualabel philosophy: Sink x Saturate x Seal. As the words suggest, Aqualabel products promise khổng lồ sink into the skin, saturate skin cells with moisture and seal off that moisture. Clever use of alliteration!

Like Hada Labo, Aqualabel uses dễ thương graphics khổng lồ draw us in. ;) Here, the little bubbles demonstrate an Aqualabel-exclusive ingredient – the brand calls it ‘aqua synergy’ – that blends easily with water and oil in skin. It sounds like a surfactant to me, with its hydrophilic (water-attracting) and lipophilic (oil/lipid-attracting) properties. Thank to aqua synergy, moisture & active ingredients can penetrate deeper into the skin, softening it at the same time.

Available to lớn us will be:

Aqualabel White, a whitening range. Lượt thích the higher-end Shiseido trắng Lucent, this line contains m-Tranexamic Acid, a key ingredient for targeting the root of pigmentation problems by inhibiting melanin production. The star sản phẩm is apparently Bright trắng Ex Essence which has been recommended by popular Taiwanese beauty television series, 女人我最大 (Nu Ren Wo Zui Da).

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I’m quite excited about the foundation – I’ve heard good things about its moisturising properties & ease of use.

Aqualabel Moist, a moisturising range. I like that one of its key ingredients promotes the production of NMF, the skin’s natural moisturising factor.

Aqualabel white AC, an anti-acne whitening range which apparently not only prevents inflammation & the development of acne, it also minimises melanin accumulation (thus preventing scarring/excess pigmentation).

Happily, the prices are reasonable – they range from S$15+ to lớn S$30+. To lớn find out more about the brand, visit the Tampines Mall atrium from 21 lớn 27 June 2010 for Aqualabel’s soft launch! ;)